Many people start blogging about a topic they are interested in as a passion project. Even if blogging is simply a fun hobby for you now, there are ways you can monetize your blog and start making an income from doing what you love!
The main way that people earn money with blogging is through sponsored posts. Essentially, a brand will pay you to advertise its product or service to your audience.
Randy King is a communications professional with a focus on basketball blogging, radio production, and podcasting. Today he shares his tips for how to get sponsors for your blog and start making money today!
- Focus on producing quality content specific to your blog’s niche. Building a loyal audience that keeps coming back to read your posts is essential for blog sponsorships. You don’t need to have the largest audience ever, but frequent readers are key.
- Build out your blog’s social media presence. Interacting with your audience is really important for creating trust. The more your audience trusts you, the more likely they are to trust that you are recommending the right products to them once you get sponsors.
- Put together a media kit for your blog that you can post on your website and send to sponsors you are interested in working with. Media kits should include information about you and your blog, statistics about your audience and growth, and contact information among other things.
- Once you start getting offers for sponsorships, it is important to select them wisely. You should only promote things to your audience that you stand behind and are relevant to your readers.