When most people start something new, they put a ton of energy into it at the beginning, but then something happens and the project gets abandoned. The same can be said for podcasting, and the median age of a podcast is only about 6 months. If you are starting a podcast, you obviously want it to last longer than a few short months, but what do you do?
Randy King is a communications professional who has worked in a variety of news settings and has a passion for podcasting. Here are 4 reasons why many podcasts fail so that you can avoid the pitfalls.
- Disorganization. Many people underestimate the amount of work and time it takes to create a podcast show. You have to plan a script or at least outline for the show, do research, record the audio, edit the audio, social media engagement, etc. It takes a lot, especially with weekly episodes.
- Not having a defined niche. Podcasts should aim towards a target audience, not everyone. It sounds counterintuitive, but you want the people who listen to really love what you do. You need to be able to talk about a specific passion of yours for an unlimited number of episodes.
- Low quality. If you want your podcast to succeed, it is so important to invest in quality recording equipment. Bad audio quality will make people turn off your podcast, no matter how good the content is.
- They quit too soon. It is important to have realistic expectations about how long it will take to get a regular audience. You may be talking to about ten people for months before you hit it big. Just keep going.